All of M&M's fresh grapes and a large portion of its
fresh juice comes out of various California locations. Some of these locations
or appelations fall within what is know as AVAs.
An American Viticultural Area (AVA) is a delimited
grape-growing region distinguishable by geographic features, with boundaries
defined by the United States government's Alcohol and Tobacco Tax and Trade
Bureau (TTB). The TTB defines these areas at the request of wineries and other
petitioners. There are 173 AVAs in 30 states, with 97 of them in California.
They range in size from the Ohio River Valley AVA at 26,000 square miles (67,300
km²) across four states, to the Cole Ranch AVA in Mendocino County, California,
at only 62 acres (25 hectares).
Unlike most European appellations, an AVA specifies only a
location. It does not limit the type of grapes grown, the method of
vinification, or the yield, for example. Some of those factors may, however, be
used by the petitioner when defining an AVA's boundaries.
Click the links below for information on the appellations
from which our grapes are sourced.
California Wine History
Grower Information